Françoise Pams  - Centre Pompidou / Bruno Caron - NORAC SA

Crossing visions on patronage

Gaius Maecenas Cilnius lived from 70 BC. In J.-C. - 8 Ave. AD He was a Roman politician and a close friend of Emperor Augustus. He was famous for having devoted his wealth and influence to promote the arts and letters, and Virgil, Properce and Horace made many references in tribute to what they received in benefits.

His gallicized name, Mécène for Patron, has crossed time, and posterity of this surname is certainly symptomatic of this duality of patronage. Beyond the gift and support, there is often a desire for recognition. Should this be spontaneous or organized ? It is this a point that we hereby propose to raise.

For private enterprise, if we take the first notion of patronage, it certainly represents a mark of willingness to be socially responsible. As such, the importance of corporate philanthropy is a good indicator of the relationship between business and the arts, heritage and creation.

In the words of Virginia Seghers (H94), a specialist sponsorship and corporate social responsibility "(patronage) is neither a gift nor a commercial act, but a cooperative relationship that creates a shared value. "

We propose to address these concepts through examples of a company careator and responsible for the Biennale d'art contemporain de Rennes (NORAC SA), a museum of international standing (the Pompidou Center) and a association combining the cultural and scientific world (Foundation 93).

A bit like in art or research behind the issue of patronage lies probably a way to envision the future, moving away may have immediate economic challenges.

(full article in French – please contact us for more information)


                                                                  
                                                             Pascal Ronfard - eLandArts.com